Premium sponsorship agreement with “FC Ingolstadt”
Sumitomo Rubber Industries (SRI), makers of FALKEN Tires, are pleased to announce that we have concluded a premi-um sponsorship agreement with “FC Ingolstadt”, a First Tier team in Germany’s Bundesliga pro football league.
As one of SRI’s global brands, FALKEN is widely known as a brand that is synonymous with high-performance tyres. FALKEN brand tyres have been gaining both broad support and high accolades in Europe and elsewhere as evidenced by their recent selection as factory standard tires by several European automobile manufacturers, as well as the out-standing ratings they received in performance tests conducted by ADAC (German Automobile Association).
Our sponsorship agreement with FC Ingolstadt, which is effective for a period of two years, including the right to broadcast FALKEN advertisements on the big screen at Audi-Sportpark, the team’s home stadium, as well the right to display the FALKEN logo on the LED billboards located around the pitch.
With this sponsorship agreement, both FALKEN and FC Ingolstadt aim to expand our respective fan bases around the world through our shared brand image-one of youthfulness, lively energy and the promise of future growth.